Comments on: Another Attempt At Rescuing Newspapers And Magazines – 193th Edition http://www.yougetthe.info/another-attempt-at-rescuing-newspapers-and-magazines-193th-edition/ Get hold of the information! Sat, 18 Jul 2009 03:28:54 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Mke http://www.yougetthe.info/another-attempt-at-rescuing-newspapers-and-magazines-193th-edition/comment-page-1/#comment-219 Mke Thu, 11 Jun 2009 01:23:07 +0000 http://www.yougetthe.info/another-attempt-at-rescuing-newspapers-and-magazines-193th-edition/#comment-219 The problem I had with Clay Shirky’s article was that I still don’t see the mindset changing at newspapers in the way that he seems to think it has (he seems to me to be more saying ‘but it’s so hard for them to do something about it’). For example any 25 year old with an MBA can tell you that the two classic ways you can compete are on product differentiation or cost. I don’t see newspapers recognising that online news niche sites/blogs etc ARE going down this product differentiation route while the newspapers are not. And I don’t see newspapers really addressing the cost drivers that they are competing against (e.g. the average blogger’s cost structures), although there are lots of out of work journalists who I’m sure would think otherwise. Finally, I don’t see newspapers really addressing search engine opitimisation considerations (see http://www.drivelry.com/online-news-bloggers-v-newspapers-will-the-lowest-cost-base-win/218/ for some specific examples). The problem I had with Clay Shirky’s article was that I still don’t see the mindset changing at newspapers in the way that he seems to think it has (he seems to me to be more saying ‘but it’s so hard for them to do something about it’).

For example any 25 year old with an MBA can tell you that the two classic ways you can compete are on product differentiation or cost. I don’t see newspapers recognising that online news niche sites/blogs etc ARE going down this product differentiation route while the newspapers are not. And I don’t see newspapers really addressing the cost drivers that they are competing against (e.g. the average blogger’s cost structures), although there are lots of out of work journalists who I’m sure would think otherwise.

Finally, I don’t see newspapers really addressing search engine opitimisation considerations (see http://www.drivelry.com/online-news-bloggers-v-newspapers-will-the-lowest-cost-base-win/218/ for some specific examples).

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